In this marketing blog I feature articles on strategy, SEO, analytics, and WordPress.
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In the last ten years we have seen several updates from Google in its search algorithms. Learn how to handle these updates.
Learn about 6 mistakes in website structure and how to avoid them. The structure of the site is very important for the user and for SEO. Learn more.
The alt and title attributes of images are important for search engine optimization and also to “explain” what the image is about. Learn how to choose the right alt tag for your site’s images.
Learn how to do a mini Google Analytics audit on your website. Ensure the quality and reliability of your GA data with this DIY audit.
In this article, I will explain why you should not keep all old content on your site and what to do with each type of content.
Learn how, by applying content segmentation, you can reduce the volume of posts and increase conversions on your site.
We are in a data driven era where much of the decision making is supported by data. To suggest that a website can operate without analytics information seems insane. Is it really? Can a site benefit from not using analytics tools?
The home of a site is its business card. Learn what it is for and how to optimize a homepage.
In times of crisis, a much-discussed topic is whether or not newspapers should broadcast news for free. I will try to develop some reasoning as to why newspapers should not give free news during crises.
Google Page Experience. What is it? Where do you live? What do you feed on? Learn more about this Google algorithm update.
Have you ever wondered why the digital strategies adopted by your company are not generating results? Learn the reasons why some digital strategies don’t work out.
This guide covers the most important areas of Content SEO: keyword research, site structure, and copywriting. Content is fundamental to any SEO strategy. Without content it is impossible for your site to rank well in searches. Learn how to optimize your content for Google!
In this article, I present 8 things you need to know about App + Web properties of Google Analytics. Check it out!
Eliminating targeted advertising can help increase the individual’s privacy and also improve communication vehicles. It may be a way to “fix the Internet”. Read on!
What is bounce rate? How is this bounce rate calculated? What is the optimal rate? These and other questions and the importance of tracking this metric will be answered in this article.
