In this marketing blog I feature articles on strategy, SEO, analytics, and WordPress.
If you are new here, I suggest you take a look at the featured articles and subscribe to my newsletter to receive all the news.
Why do companies invest resources in marketing that doesn’t generate results? Maybe it’s your understanding of the business that’s the problem.
A look at the responsibilities of the press and how it is dealing with user privacy.
10 SEO tactics for publishers to increase their audience. SEO tips for newspapers, blogs, and other media vehicles.
In this article you will see why it is important to invest in SEO and how to calculate SEO ROI. Here is how to calculate the value of organic traffic.
Here are some of the most frequent objections to SEO and how to answer them. Learn how to sell SEO in an ethical way.
Meet Google Analytics 4! The new GA property that has arrived to revolutionize the future of analytics tools.
Learn how to use relevant tags to organize your site and provide a better experience for your visitors. See more about tags!
Learn about the main types of WordPress hosting and see some benefits of hiring managed WordPress hosting.
Learn about some topics to be evaluated when prioritizing content production in your SEO strategy.
Quality content is a key aspect of every SEO strategy. But what does it mean for a content to have quality?
A list of 10 SEO tools that every Web site should use. 10 SEO tools I use in my consultancies.
In this article I will show why real-time analysis is overrated. I will give you tips on when your company will be ready to use them and get results from them.
See how to combine your SEO and PPC tactics to get better search results.
A reflection on objectivity and journalistic perspective in covering stories. More relevant content for the readers and for the vehicles.
Technical SEO plays an important role in on-page SEO. Performing a technical SEO audit demands knowledge in several areas and can reveal numerous opportunities for improvement.
