In this marketing blog I feature articles on strategy, SEO, analytics, and WordPress.
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Strategy seems to be a dead concept these days. The changes are too intense for the strategy. Is this true?
What marketing metrics should we track? Looking at metrics in isolation can be dangerous. See how to identify partner metrics.
Bringing reliable, real-time information is key. In this article I bring you SEO tips for news. It is especially useful for vehicles that cover news stories and are looking to improve their visitors’ experience.
What are users in Google Analytics? Not understanding how this metric is handled by GA can lead to errors in analysis and wrong decisions. Find out more!
Digital marketing is directly linked to web analytics. You can’t do analytics without metrics. But which metrics are important?
The SEO professional is increasingly in demand and indispensable in digital projects. In this article, I present pros and cons of being an SEO professional that I have collected throughout my consulting career.
In this article I show my preferred method for installing Google Analytics on a website. Learn how to install Google Analytics using Google Tag Manager.
Farewell to the cookie era. Welcome to the age of browsers in digital advertising! Browsers will discontinue the use of third-party cookies. What does this mean for your user’s privacy and for your company?
Browsing through Google Analytics you will find the metric “pageviews” in most reports. Many businesses still consider this the main metric to watch for on their websites. But is this true? What is a pageview in Google Analytics?
This is not a “10 SEO tips for journalists” or “7 steps to ranking in Google” type article. It is a reflection on the skills necessary for a copywriter (journalist, blogger, writer, etc.) to write better texts, especially for digital media.
This article is a compilation of 20 user experience design laws that every designer can take into consideration when designing interfaces. Find out more!
Learn 10 important items of on-page SEO and how to better position your site in the first positions of search engines.
Do you know how to install Google Analytics on a WordPress site? Adding Google Analytics is the best way to track how visitors interact with a website. In this article I will show you a simple way to install GA on a WordPress site via a plugin.
What is a session in Google Analytics? Without knowing what the definition of the term is in Google Analytics, you can draw wrong conclusions. In this post I will discuss what a session is in GA.
SEO stands for “Search Engine Optimization”. It is the practice of optimizing web pages to achieve better positioning in the search results of Google and other search engines. Let’s look at what SEO is.
