This section is one of my favorites. Here you will find articles on strategy and digital strategy that will provide insights for your business.
In my consultancies (IF THE and Analytics) I always try to take a holistic approach with a focus on results for the business.
Wanting a starting point? Start with the articles below:
Good reading!
An analysis of the responsibilities of the press and how it is dealing with users' privacy.
In this article you will see why it is important to invest in SEO and how to calculate the SEO ROI. See how to calculate the value of organic traffic.
See some of the most frequent objections to SEO and how to respond to them. Learn how to sell SEO ethically.
See how to combine your SEO and PPC tactics for better search results.
A reflection on objectivity and journalistic perspective in covering stories. Most relevant content for readers and vehicles.
Over the past ten years, we've seen a number of updates from Google to its search algorithms. Learn how to handle these updates.
Find out how, by applying content targeting, reduce the volume of publications and increase conversions on your site.
In times of crisis, a widely discussed issue is whether or not newspapers should release news for free. I will try to develop a reasoning about why newspapers should not give free news during crises.
Have you ever wondered why the digital strategies adopted by your company are not generating results? Learn the reasons why some digital strategies don't work.
Eliminating targeted advertising can contribute to increasing the individual's privacy and also improve the means of communication. It can be a way to “fix the internet”. Keep reading!
Strategy seems to be a dead concept these days. The changes are too intense for the strategy. is this really true?
