This section is one of my favorites. Here you will find articles on digital strategy and strategy that will provide insights for your business.
In my consultancies(SEO and Analytics) I always try to take a holistic approach with a focus on results for the business.
Want a starting point? Start with the articles below:
Where is the strategy?
Let’s ban targeted advertising!
Happy reading!
Why do companies invest resources in marketing that doesn’t generate results? Maybe it’s your understanding of the business that’s the problem.
A look at the responsibilities of the press and how it is dealing with user privacy.
In this article you will see why it is important to invest in SEO and how to calculate SEO ROI. Here is how to calculate the value of organic traffic.
Here are some of the most frequent objections to SEO and how to answer them. Learn how to sell SEO in an ethical way.
See how to combine your SEO and PPC tactics to get better search results.
A reflection on objectivity and journalistic perspective in covering stories. More relevant content for the readers and for the vehicles.
In the last ten years we have seen several updates from Google in its search algorithms. Learn how to handle these updates.
Learn how, by applying content segmentation, you can reduce the volume of posts and increase conversions on your site.
In times of crisis, a much-discussed topic is whether or not newspapers should broadcast news for free. I will try to develop some reasoning as to why newspapers should not give free news during crises.
Have you ever wondered why the digital strategies adopted by your company are not generating results? Learn the reasons why some digital strategies don’t work out.
Eliminating targeted advertising can help increase the individual’s privacy and also improve communication vehicles. It may be a way to “fix the Internet”. Read on!
Strategy seems to be a dead concept these days. The changes are too intense for the strategy. Is this true?
