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This section is one of my favorites. Here you will find articles on strategy and digital strategy that will provide insights for your business.

In my consultancies (IF THE and Analytics) I always try to take a holistic approach with a focus on results for the business.

Wanting a starting point? Start with the articles below:

Good reading!

Recent articles:

Digital strategies

Why digital strategies fail

Have you ever wondered why the digital strategies adopted by your company are not generating results? Learn the reasons why some digital strategies don't work.

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Targeted advertising

Let's ban targeted advertising!

Eliminating targeted advertising can contribute to increasing the individual's privacy and also improve the means of communication. It can be a way to “fix the internet”. Keep reading!

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