Receive more visitors by being on the first page of the search engines. Convert visitors into customers and improve your results.
Search Engine Optimization
Focus your SEO efforts on keywords and placement and you risk losing the SEO forest to the trees. Research tells a story: about your brand, your offer and your reputation.
Search engines put users in control of how they search, learn and buy. There is the opportunity and the challenge. Become a relevant source and informative for users and potential customers will quickly find and trust you (maybe even love you). Mismanage your SEO and you will become an irritant, or worse, invisible.
SEO launches new technical challenges all the time, from algorithm changes to the impact of voice and AR / VR. A good consultant or a good SEO agency of course lives and breathes the technical stuff.
Rankings are important, but SEO is not just what ranks where. IT'S organic marketing. It's about how content, user experience and media win and combine to make your discoverable and attractive brand for your audience. This kind of holistic thinking requires not a technician, but a partner - which is exactly what I strive to be.
My SEO process
If I'm building your site, make sure: technical optimization - title tags, redirects, structured data, all the best - is inserted in the process.
When you work with me, I think of the technician, but I also think beyond him. Customers can and do lead me to perform SEO audits, and I am always happy to help discover the corrections that can generate an advantage in rankings. However, I like to think that my true value comes from being an organic marketing partner.
The SEO Strategy which I adopt can be part of a fully integrated digital marketing strategy or a more specific channel effort (depending on your needs) and define benchmarks that will help measure success.