Analysis of the behavior of your visitors and survey of improvements to your website, blog or online store.
Brands are collecting more data than ever. Getting data is not the problem. The problem is what happens to the data after it is collected. What means? And even if you know what they mean, what do you do with the data collected?
These are not questions of data, they are questions of insights. And when ideas are hidden, opportunities are lost.
I'm here to help you discover information, not just to collect data. We will use this information to fuel smarter and more strategic decisions generate more business.
How will I do this? Collecting context, not just numbers. Based on the experience of your team added to my experience as a marketer, we will build new questions and new perspectives bringing analytical thinking to provide some of the answers.
User eXperience (UX)
Does your website offer a unique experience for your visitor? This must be a constant concern. More satisfied visitors means visitors coming back to your site and more visitors becoming customers.
The use of data for improve the user experience is more present than ever. User-focused data analytics. Understand visitor behavior and you will have the strength to boost your results.
Conversion optimization (CRO)
Conversion optimization, from the English Conversion Rate Optimization (CRO), is the art of increase the result of your business without spending more on advertising or increasing the number of visitors to your site for example.
How is this possible? Analyzing, understanding, testing and implementing solutions that increase your conversion rate or your average ticket. How is it done? Through data and a strategic thinking focused on your business.