Artigos sobre


Here you will find articles about analytics, mainly web analytics. I write about Google Analytics, Google Tag Manager, metrics, reporting and more.

Learn how to configure tools, analyze relevant data, and receive insights to improve your site. Don’t know where to start? See these articles:

How to install Google Analytics on WordPress using a plugin
How to install Google Tag Manager in WordPress
Digital Marketing Metrics: which ones are important?

Want to better understand visitor behavior on your website? Get in touch and let’s talk about an analytics consulting for your business.

Happy reading!

Artigos recentes:

Analytics Tools: 5 reasons not to use them

We are in a data driven era where much of the decision making is supported by data. To suggest that a website can operate without analytics information seems insane. Is it really? Can a site benefit from not using analytics tools?

Ler artigo

Bounce rate in Google Analytics

What is bounce rate? How is this bounce rate calculated? What is the optimal rate? These and other questions and the importance of tracking this metric will be answered in this article.

Ler artigo

The Age of Browsers in Digital Advertising

Farewell to the cookie era. Welcome to the age of browsers in digital advertising! Browsers will discontinue the use of third-party cookies. What does this mean for your user’s privacy and for your company?

Ler artigo
Home » Analytics