Articles about

Analytics

Here you will find articles on analytics, mainly web analytics. I write about Google Analytics, Google Tag Manager, metrics, reports and more.

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Recent articles:

New Google Analytics 4 (GA4): the future of web analytics

Meet Google Analytics 4! The new GA property that has come to revolutionize the future of analytics tools.

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Is real time analytics really that important?

In this article I will show you why real-time analysis is overestimated. I will give you tips to know when your company will be ready to use them and get results from them.

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Google Analytics mini audit

Find out how to do a mini Google Analytics audit on your website. Ensure the quality and reliability of your GA data with this DIY audit.

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Less content = more conversion

Find out how, by applying content targeting, reduce the volume of publications and increase conversions on your site.

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Analytics tools: 5 reasons not to use them

We are in a data driven era where most decisions are based on data. To suggest that a website can operate without analytics information seems insane. Really? Can a website benefit from not using analytics tools?

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Google Analytics App + Web Properties: 8 things you need to know

In this article, I present 8 things you need to know about Google Analytics App + Web properties. Check out!

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Bounce rate in Google Analytics

What is bounce rate? How is this bounce rate calculated? What is the ideal rate? These and other questions and the importance of monitoring this metric will be answered in this article.

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Marketing metrics: partner metrics

What marketing metrics should we follow? Looking at metrics in isolation can be dangerous. See how to identify partner metrics.

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What are users in Google Analytics?

What are users in Google Analytics? Failure to understand how this metric is handled by GA can lead to errors in analysis and wrong decisions. Know more!

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Digital Marketing Metrics: Which Are Important?

Digital marketing is directly linked to web analytics. You cannot do analytics without metrics. But which metrics are important?

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Installing Google Analytics using Google Tag Manager

How to install Google Analytics using Google Tag Manager

In this article I show you my preferred method to install Google Analytics on a website. Learn how to install Google Analytics using Google Tag Manager.

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The era of browsers in digital advertising

Farewell to the age of cookies. Welcome to the era of browsers in digital advertising! Browsers will discontinue the use of third party cookies. What does this mean for your user's privacy and for your company?

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Home » Analytics

Analytics

Recent articles:

New Google Analytics 4 (GA4): the future of web analytics

Is real time analytics really that important?

Google Analytics mini audit

Less content = more conversion

Analytics tools: 5 reasons not to use them

Google Analytics App + Web Properties: 8 things you need to know

Bounce rate in Google Analytics

Marketing metrics: partner metrics

What are users in Google Analytics?

Digital Marketing Metrics: Which Are Important?

How to install Google Analytics using Google Tag Manager

The era of browsers in digital advertising

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