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Here you will find articles on analytics, mainly web analytics. I write about Google Analytics, Google Tag Manager, metrics, reports and more.

Learn how to set up tools, analyze relevant data and get insights to improve your site. Do not know where to start? See these articles:

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Recent articles:

Bounce rate Google Analytics

Bounce rate in Google Analytics

What is bounce rate? How is this bounce rate calculated? What is the ideal rate? These and other questions and the importance of monitoring this metric will be answered in this article.

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