Artigos sobre

Analytics

Here you will find articles about analytics, mainly web analytics. I write about Google Analytics, Google Tag Manager, metrics, reporting and more.

Learn how to configure tools, analyze relevant data, and receive insights to improve your site. Don’t know where to start? See these articles:

How to install Google Analytics on WordPress using a plugin
How to install Google Tag Manager in WordPress
Digital Marketing Metrics: which ones are important?

Want to better understand visitor behavior on your website? Get in touch and let’s talk about an analytics consulting for your business.

Happy reading!

Artigos recentes:

Marketing that doesn’t generate results

Why do companies invest resources in marketing that doesn’t generate results? Maybe it’s your understanding of the business that’s the problem.

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New Google Analytics 4 (GA4): the future of web analytics

Meet Google Analytics 4! The new GA property that has arrived to revolutionize the future of analytics tools.

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Is real time analytics really that important?

In this article I will show why real-time analysis is overrated. I will give you tips on when your company will be ready to use them and get results from them.

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Mini Google Analytics audit

Learn how to do a mini Google Analytics audit on your website. Ensure the quality and reliability of your GA data with this DIY audit.

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Less content = more conversion

Learn how, by applying content segmentation, you can reduce the volume of posts and increase conversions on your site.

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Analytics Tools: 5 reasons not to use them

We are in a data driven era where much of the decision making is supported by data. To suggest that a website can operate without analytics information seems insane. Is it really? Can a site benefit from not using analytics tools?

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App + Web Properties of Google Analytics: 8 things you need to know

In this article, I present 8 things you need to know about App + Web properties of Google Analytics. Check it out!

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Bounce rate in Google Analytics

What is bounce rate? How is this bounce rate calculated? What is the optimal rate? These and other questions and the importance of tracking this metric will be answered in this article.

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Marketing Metrics: Partner Metrics

What marketing metrics should we track? Looking at metrics in isolation can be dangerous. See how to identify partner metrics.

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What are users in Google Analytics?

What are users in Google Analytics? Not understanding how this metric is handled by GA can lead to errors in analysis and wrong decisions. Find out more!

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How to install Google Analytics using Google Tag Manager

In this article I show my preferred method for installing Google Analytics on a website. Learn how to install Google Analytics using Google Tag Manager.

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The Age of Browsers in Digital Advertising

Farewell to the cookie era. Welcome to the age of browsers in digital advertising! Browsers will discontinue the use of third-party cookies. What does this mean for your user’s privacy and for your company?

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