Articles about

Analytics

Here you will find articles on analytics, mainly web analytics. I write about Google Analytics, Google Tag Manager, metrics, reports and more.

Learn how to set up tools, analyze relevant data and get insights to improve your site. Do not know where to start? See these articles:

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Recent articles:

Pageviews in Google Analytics

What are pageviews in Google Analytics?

Browsing Google Analytics you will find the “pageviews” metric in most of the reports. Many businesses still consider this the main metric to be observed on their websites. But, is this true? What is a pageview in Google Analytics?

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Nomenclature in Google Analytics and Google Tag Manager

Nomenclature in Google Analytics and Tag Manager

Adopting a nomenclature standard is essential for a good Google Analytics and Google Tag Manager configuration. In this article we will look at some areas of Google Analytics and Google Tag Manager where you can (and should) agree on nomenclatures.

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Dimensions and metrics in Google Analytics

Dimensions and metrics in Google Analytics

To create a customized report in Google Analytics or Google Data Studio, you are free to combine metrics and dimensions freely. But be careful! You may be creating a useless report. In this post I will show the difference between dimensions and metrics and what to look for in order to combine them in a report.

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