Digital Marketing Blog

In this marketing blog I feature articles on strategy, SEO, analytics, and WordPress.

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Recent articles:

How to install Google Tag Manager in WordPress

This is a practical guide for those who want to install Google Tag Manager in WordPress. I will cover the two main methods of installing GTM on WordPress: (1) using a plugin and (2) editing the site template files. Let’s go!

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Dimensions and Metrics in Google Analytics

To create a custom report in Google Analytics or Google Data Studio you are free to combine metrics and dimensions freely. But beware! You may be creating an unusable report. In this post I will show you the difference between dimensions and metrics and what to look for when combining them in a report.

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Friendly URLs and SEO

In this post I will explain a little bit about friendly URLs. Keep in mind that a URL that is friendly to one site may not be completely friendly to another. Read on and find out more!

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The Definitive Guide to WordPress SEO

In this WordPress SEO guide I present best practices, techniques and tools to improve your search engine positioning, generate more subscribers to your newsletter and have a better website overall.

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Headings and SEO

The headings structure of your site’s pages is one of the most important aspects of on-page SEO. It defines which parts of your content are important and how they are interconnected. In this post we will look a bit more at headings and how to apply them to different pages on your site. Happy reading!

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The Definitive Guide to SEO Copywriting

SEO copywriting is a key component and a major challenge in all SEO strategies. Since search engines scan web pages, the content of your site must be tuned to their algorithms. You must write clearly so that your audience understands your site. Readability is a ranking factor.

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How to create the right meta description

The meta description is a snippet, a tag in HTML, that summarizes the content of a page. Search engines display the meta description in search results usually when the search term is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.

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WordPress Plugins Every Website Should Use

A list about the best WordPress plugins is too complex and extensive to be presented in one post. In this article I will bring you some plugins that I use on my sites and on almost all of my clients’ sites. This list may change from time to time and the plugins are presented in random order.

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