Digital marketing blog

In this marketing blog I bring articles on strategy, SEO, analytics and WordPress.

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Recent articles:

Nomenclature in Google Analytics and Google Tag Manager

Nomenclature in Google Analytics and Tag Manager

Adopting a nomenclature standard is essential for a good Google Analytics and Google Tag Manager configuration. In this article we will look at some areas of Google Analytics and Google Tag Manager where you can (and should) agree on nomenclatures.

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Dimensions and metrics in Google Analytics

Dimensions and metrics in Google Analytics

To create a customized report in Google Analytics or Google Data Studio, you are free to combine metrics and dimensions freely. But be careful! You may be creating a useless report. In this post I will show the difference between dimensions and metrics and what to look for in order to combine them in a report.

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Friendly URLs

Friendly URLs and SEO

In this post I will explain a little about friendly URLs. Keep in mind that a URL friendly to one site may not be entirely friendly to another. Keep reading and learn more!

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The Ultimate Guide to WordPress SEO

In this WordPress SEO guide I present the best practices, techniques and tools to improve your position in search engines, generate more subscribers to your newsletter and have a better website in general.

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Headings and SEO

Headings and SEO

The headings structure of your website pages is one of the most important aspects of on-page SEO. It defines which parts of your content are important and how they are interconnected. In this post we will see a little more about headings and how to apply them to different pages of your website. Good reading!

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SEO copywriting

The definitive guide to SEO copywriting

SEO copywriting is a key component and a major challenge in all SEO strategies. As search engines scan web pages, the content of your website must be adjusted to your algorithms. You must write clearly so that your audience understands your website. Readability is a ranking factor.

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How to create the right meta description

How to create the right meta description

The meta description is a snippet, an HTML tag, that summarizes the content of a page. Search engines display the meta description in search results usually when the search term is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.

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Essential WordPress Plugins

WordPress plugins that every website should use

A list of the best WordPress plugins is too complex and extensive to be presented in a post. In this article I will bring some plugins that I use on my sites and on virtually all of my clients' sites. This list may change from time to time and the plugins are presented in random order.

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