Here you will find articles about metrics, predominantly digital metrics.
Learn which metrics are relevant and how to make the most of the information they provide.
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Here are some of the most frequent objections to SEO and how to answer them. Learn how to sell SEO in an ethical way.
In this article I will show why real-time analysis is overrated. I will give you tips on when your company will be ready to use them and get results from them.
Learn how, by applying content segmentation, you can reduce the volume of posts and increase conversions on your site.
We are in a data driven era where much of the decision making is supported by data. To suggest that a website can operate without analytics information seems insane. Is it really? Can a site benefit from not using analytics tools?
What is bounce rate? How is this bounce rate calculated? What is the optimal rate? These and other questions and the importance of tracking this metric will be answered in this article.
What marketing metrics should we track? Looking at metrics in isolation can be dangerous. See how to identify partner metrics.
What are users in Google Analytics? Not understanding how this metric is handled by GA can lead to errors in analysis and wrong decisions. Find out more!
Digital marketing is directly linked to web analytics. You can’t do analytics without metrics. But which metrics are important?
Browsing through Google Analytics you will find the metric “pageviews” in most reports. Many businesses still consider this the main metric to watch for on their websites. But is this true? What is a pageview in Google Analytics?
What is a session in Google Analytics? Without knowing what the definition of the term is in Google Analytics, you can draw wrong conclusions. In this post I will discuss what a session is in GA.
