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Here you will find articles on metrics, predominantly digital metrics.

Learn which metrics are relevant and how to get the most out of the information they provide.

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Recent articles:

Bounce rate Google Analytics

Bounce rate in Google Analytics

What is bounce rate? How is this bounce rate calculated? What is the ideal rate? These and other questions and the importance of monitoring this metric will be answered in this article.

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Pageviews in Google Analytics

What are pageviews in Google Analytics?

Browsing Google Analytics you will find the “pageviews” metric in most of the reports. Many businesses still consider this the main metric to be observed on their websites. But, is this true? What is a pageview in Google Analytics?

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