Here you will find articles on metrics, predominantly digital metrics.
Learn which metrics are relevant and how to get the most out of the information they provide.
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See some of the most frequent objections to SEO and how to respond to them. Learn how to sell SEO ethically.
In this article I will show you why real-time analysis is overestimated. I will give you tips to know when your company will be ready to use them and get results from them.
Find out how, by applying content targeting, reduce the volume of publications and increase conversions on your site.
We are in a data driven era where most decisions are based on data. To suggest that a website can operate without analytics information seems insane. Really? Can a website benefit from not using analytics tools?
What is bounce rate? How is this bounce rate calculated? What is the ideal rate? These and other questions and the importance of monitoring this metric will be answered in this article.
What marketing metrics should we follow? Looking at metrics in isolation can be dangerous. See how to identify partner metrics.
What are users in Google Analytics? Failure to understand how this metric is handled by GA can lead to errors in analysis and wrong decisions. Know more!
Digital marketing is directly linked to web analytics. It is not possible to do analytics without metrics. But which metrics are important?
Browsing Google Analytics you will find the “pageviews” metric in most of the reports. Many businesses still consider this the main metric to be observed on their websites. But, is this true? What is a pageview in Google Analytics?
What is a session in Google Analytics? Without knowing the definition of the term in Google Analytics, you can draw wrong conclusions. In this post I will discuss what a session in GA is.
