Here you have access to articles related to web analytics. How to set up Google Analytics (and other analytics tools), create dashboards using Google Data Studio, and more.
Take advantage of the reading, techniques, and tools provided to gain insights and improve your site. If you would like an analytics consulting service, please contact us.
Happy reading!
Meet Google Analytics 4! The new GA property that has arrived to revolutionize the future of analytics tools.
A list of 10 SEO tools that every Web site should use. 10 SEO tools I use in my consultancies.
In this article I will show why real-time analysis is overrated. I will give you tips on when your company will be ready to use them and get results from them.
Learn how to do a mini Google Analytics audit on your website. Ensure the quality and reliability of your GA data with this DIY audit.
Learn how, by applying content segmentation, you can reduce the volume of posts and increase conversions on your site.
We are in a data driven era where much of the decision making is supported by data. To suggest that a website can operate without analytics information seems insane. Is it really? Can a site benefit from not using analytics tools?
In this article, I present 8 things you need to know about App + Web properties of Google Analytics. Check it out!
What is bounce rate? How is this bounce rate calculated? What is the optimal rate? These and other questions and the importance of tracking this metric will be answered in this article.
What marketing metrics should we track? Looking at metrics in isolation can be dangerous. See how to identify partner metrics.
What are users in Google Analytics? Not understanding how this metric is handled by GA can lead to errors in analysis and wrong decisions. Find out more!
Digital marketing is directly linked to web analytics. You can’t do analytics without metrics. But which metrics are important?
In this article I show my preferred method for installing Google Analytics on a website. Learn how to install Google Analytics using Google Tag Manager.
