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Google Analytics

Here you have access to articles related to web analytics. How to set up Google Analytics (and other analytics tools), create dashboards using Google Data Studio, and more.

Take advantage of the reading, techniques, and tools provided to gain insights and improve your site. If you would like an analytics consulting service, please contact us.

Happy reading!

Artigos recentes:

What are pageviews in Google Analytics?

Browsing through Google Analytics you will find the metric “pageviews” in most reports. Many businesses still consider this the main metric to watch for on their websites. But is this true? What is a pageview in Google Analytics?

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What are sessions in Google Analytics?

What is a session in Google Analytics? Without knowing what the definition of the term is in Google Analytics, you can draw wrong conclusions. In this post I will discuss what a session is in GA.

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Dimensions and Metrics in Google Analytics

To create a custom report in Google Analytics or Google Data Studio you are free to combine metrics and dimensions freely. But beware! You may be creating an unusable report. In this post I will show you the difference between dimensions and metrics and what to look for when combining them in a report.

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