Learn how to structure your site, perform keyword research, and write good content. Content SEO acts directly on the quality of what is delivered to the visitor.
Understand how search engines work and why it is so important to use writing techniques focused on the user experience.
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Learn how, by applying content segmentation, you can reduce the volume of posts and increase conversions on your site.
The home of a site is its business card. Learn what it is for and how to optimize a homepage.
This guide covers the most important areas of Content SEO: keyword research, site structure, and copywriting. Content is fundamental to any SEO strategy. Without content it is impossible for your site to rank well in searches. Learn how to optimize your content for Google!
Bringing reliable, real-time information is key. In this article I bring you SEO tips for news. It is especially useful for vehicles that cover news stories and are looking to improve their visitors’ experience.
The SEO professional is increasingly in demand and indispensable in digital projects. In this article, I present pros and cons of being an SEO professional that I have collected throughout my consulting career.
This is not a “10 SEO tips for journalists” or “7 steps to ranking in Google” type article. It is a reflection on the skills necessary for a copywriter (journalist, blogger, writer, etc.) to write better texts, especially for digital media.
SEO stands for “Search Engine Optimization”. It is the practice of optimizing web pages to achieve better positioning in the search results of Google and other search engines. Let’s look at what SEO is.
SEO copywriting is a key component and a major challenge in all SEO strategies. Since search engines scan web pages, the content of your site must be tuned to their algorithms. You must write clearly so that your audience understands your site. Readability is a ranking factor.
