Articles about

Google Tag Manager

Here you have access to articles related to installation, configuration and optimization of this powerful tool, which is Google Tag Manager.

Take advantage of the reading, techniques and tools available to improve your website. If you need help setting up Google Tag Manager on your site, just get in touch.

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Recent articles:

Bounce rate Google Analytics

Bounce rate in Google Analytics

What is bounce rate? How is this bounce rate calculated? What is the ideal rate? These and other questions and the importance of monitoring this metric will be answered in this article.

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Nomenclature in Google Analytics and Google Tag Manager

Nomenclature in Google Analytics and Tag Manager

Adopting a nomenclature standard is essential for a good Google Analytics and Google Tag Manager configuration. In this article we will look at some areas of Google Analytics and Google Tag Manager where you can (and should) agree on nomenclatures.

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