{"id":10695,"date":"2020-07-16T22:16:20","date_gmt":"2020-07-17T01:16:20","guid":{"rendered":"https:\/\/dilmarames.com\/?post_type=web-story&#038;p=10695"},"modified":"2020-09-22T01:36:50","modified_gmt":"2020-09-22T04:36:50","slug":"menos-conteudo-mais-conversao","status":"publish","type":"web-story","link":"https:\/\/dilmarames.com\/es\/web-stories\/menos-conteudo-mais-conversao\/","title":{"rendered":"Menos conte\u00fado = mais convers\u00e3o"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Open+Sans%3Awght%40600%3B800\" rel=\"stylesheet\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              amp-story-grid-layer {\n                overflow: visible;\n              }<\/p>\n<p>              .page-fullbleed-area,\n              .page-background-overlay-area {\n                position: absolute;\n                overflow: hidden;\n                width: 100%;\n                left: 0;\n                height: calc(1.1851851851851851 * 100%);\n                top: calc((1 - 1.1851851851851851) * 100% \/ 2);\n              }<\/p>\n<p>              .page-safe-area {\n                overflow: visible;\n                position: absolute;\n                top: 0;\n                bottom: 0;\n                left: 0;\n                right: 0;\n                width: 100%;\n                height: calc(0.84375 * 100%);\n                margin: auto 0;\n              }<\/p>\n<p>              .mask {\n                position: absolute;\n                overflow: hidden;\n              }<\/p>\n<p>              .fill {\n                position: absolute;\n                top: 0;\n                left: 0;\n                right: 0;\n                bottom: 0;\n                margin: 0;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Menos conte\u00fado = mais convers\u00e3o<\/title><link rel=\"canonical\" href=\"https:\/\/dilmarames.com\/stories\/menos-conteudo-mais-conversao\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"Dilmar Ames\" publisher-logo-src=\"https:\/\/dilmarames.com\/wp-content\/plugins\/web-stories\/assets\/images\/fallback-wordpress-publisher-logo.png\" title=\"Menos conte\u00fado = mais convers\u00e3o\" poster-portrait-src=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/07\/menos-conteudo-mais-conversao-social.png\"><amp-story-page id=\"946fdeae-b843-425e-bcf7-0e65df89f75a\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-97f733c3-5f9e-4978-89b1-1d9fda743ada\">\n<div style=\"position:absolute;width:340.86318%;height:100%;left:-120.43159%;top:0%\"><amp-img layout=\"fill\" src=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/07\/menos-conteudo-mais-conversao.png\" alt=\"Menos conte\u00fado e mais convers\u00e3o\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-color:rgba(255,255,255,0.9)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:5.33981%;top:5.33981%;width:40.7767%;height:5.82524%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-5498cfa1-0e3a-406c-bf80-a35a39c73722\">\n<div style=\"position:absolute;width:100%;height:104.59775%;left:0%;top:-2.29888%\"><amp-img layout=\"fill\" src=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/logo-dilmar-ames-blue-183x41-1.png\" alt=\"Dilmar Ames\" srcSet=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/logo-dilmar-ames-blue-183x41-1.png 183w\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:3.64078%;top:29.61165%;width:92.47573%;height:19.41748%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-61bab264-3833-41a1-ba06-f81abec34460\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.809061em;line-height:1.2;text-align:left;padding:0% 0%;color:#000000\"><span style=\"font-weight: 800; color: #1a1a1a\">MENOS CONTE\u00daDO<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:5.33981%;top:70.87379%;width:92.71845%;height:31.06796%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-4ba92570-10bd-405a-abf1-f5a459b55e16\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.809061em;line-height:1.2;text-align:right;padding:0% 0%;color:#000000\"><span style=\"font-weight: 800; color: #1a1a1a\">MAIS CONVERS\u00c3O<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:34.70874%;top:52.91262%;width:27.91262%;height:15.53398%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-40939162-6a47-4a05-838c-7a0eead4a1bf\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:1.553398em;line-height:1;text-align:center;padding:0% 0%;color:#000000\"><span style=\"font-weight: 800; color: #1a1a1a\">=<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"22ab6d81-ff06-4756-a77a-a4de67c1c21b\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#051c2c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-c96549ea-f412-4f7b-ab9f-41d7ecaff9e7\">\n<div class=\"fill\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:3.64078%;top:26.86084%;width:92.47573%;height:46.44013%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-4d0f7562-d87e-4354-9ef7-5c48cf478926\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.647249em;line-height:1.2;text-align:left;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #00a9f4\">Muitos publishers j\u00e1 descobriram que produzir <\/span><span style=\"font-weight: 600; color: #fff\">menos conte\u00fado<\/span><span style=\"font-weight: 600; color: #00a9f4\"> pode levar a <\/span><span style=\"font-weight: 600; color: #fff\">mais convers\u00f5es.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"71699d4f-44a6-4059-8c17-624968aa37af\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#051c2c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-1dc01710-7bb3-47aa-a261-71bcfddd4b8a\">\n<div class=\"fill\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:3.64078%;top:30.82524%;width:92.47573%;height:38.34951%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-4ca3055f-79df-474d-9c62-1c036ada4464\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.809061em;line-height:1.2;text-align:left;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #00a9f4\">Mas como saber <\/span><span style=\"font-weight: 600; color: #fff\">que conte\u00fados cortar<\/span><span style=\"font-weight: 600; color: #00a9f4\">?<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"fa25d6ae-9fe2-4cf6-b63e-0fb313495175\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#051c2c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-12167a8d-712b-46db-9b75-58293b91b87b\">\n<div class=\"fill\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:33.00971%;top:-8.17152%;width:92.47573%;height:116.34304%;opacity:0.2\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-354bd359-70f0-470a-8506-c851dcc967a2\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:9.708738em;line-height:1.2;text-align:center;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #00a9f4\">1<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:3.64078%;top:35.67961%;width:92.47573%;height:28.64078%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-fc9158f6-a928-48a4-8a62-480aee71b551\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.809061em;line-height:1.2;text-align:left;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #fff\">Defina o custo de produ\u00e7\u00e3o dos artigos.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3dfeba22-7a0d-47f5-b2b6-83dcdf3fe92c\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#051c2c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-0e4fd0ae-bda7-483f-9c67-a499f545052e\">\n<div class=\"fill\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:33.00971%;top:-8.09061%;width:92.47573%;height:116.50485%;opacity:0.2\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-d47db92b-5151-4637-a377-b5c2efcd7780\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:9.708738em;line-height:1.2;text-align:center;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #00a9f4\">2<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:3.64078%;top:20.87379%;width:92.47573%;height:58.25243%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-72319538-bb7d-4b07-be78-1956f8862f8e\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.809061em;line-height:1.2;text-align:left;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #fff\">Olhe para a receita publicit\u00e1ria, por artigo ou categoria de assunto.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"eb096a8f-d2fc-4da0-90e3-94233aac7cb4\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#051c2c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-f8e19506-5ec9-4b5c-bbd3-3f2867b60dc2\">\n<div class=\"fill\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:33.00971%;top:-8.09061%;width:92.47573%;height:116.34304%;opacity:0.2\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-e40ca8fe-908b-47e8-9ae9-fbfd1aaff733\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:9.708738em;line-height:1.2;text-align:center;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #00a9f4\">3<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:3.64078%;top:35.76052%;width:92.47573%;height:28.64078%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-930285c9-de4d-455c-8c01-dd24d4a18ab6\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.809061em;line-height:1.2;text-align:left;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #fff\">Veja qual \u00e9 a receita com assinaturas.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"de5c4b26-e933-4e67-8c13-99ad3efc1a61\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#051c2c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-a5259687-2c49-47e2-b634-f6f5382d72a9\">\n<div class=\"fill\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:33.00971%;top:-8.09061%;width:92.47573%;height:116.34304%;opacity:0.2\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-a2ecc0ab-8661-4bfc-80ab-757f081dfd66\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:9.708738em;line-height:1.2;text-align:center;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #00a9f4\">4<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:3.64078%;top:30.82524%;width:92.47573%;height:38.34951%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-3ba70b6d-9dfa-4163-9b51-ea059b1627f8\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.809061em;line-height:1.2;text-align:left;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #fff\">Verifique se o conte\u00fado gera relacionamento.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1ae0c5a7-4f97-4c5e-8ae3-086a02cb7e96\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#051c2c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-857a8f8b-b60e-41b0-921f-58bb7b367fdc\">\n<div class=\"fill\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:33.00971%;top:-8.09061%;width:92.47573%;height:116.34304%;opacity:0.2\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-38ce7c09-74ef-4eed-a51c-6ba727af899c\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:9.708738em;line-height:1.2;text-align:center;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #00a9f4\">5<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:3.64078%;top:30.82524%;width:92.47573%;height:38.34951%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-c86456c6-b872-4573-9d2e-8881e6658f57\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.809061em;line-height:1.2;text-align:left;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #fff\">O conte\u00fado tem import\u00e2ncia editorial?<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"6a5f27d4-842e-4946-85b5-b4022e7d3d4e\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#051c2c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-679d3248-0041-467e-9a00-72358cdcb1ec\">\n<div class=\"fill\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:3.76214%;top:6.79612%;width:92.47573%;height:11.48867%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-7a32e35c-3204-4a13-b90d-c2dacb97ce80\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.970874em;line-height:1.2;text-align:center;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #00a9f4\">&#8211;<\/span><span style=\"font-weight: 600; color: #00a9f4\"> <\/span><span style=\"font-weight: 600; color: #fff\">\u00e9<\/span><span style=\"font-weight: 600; color: #00a9f4\"> <\/span><span style=\"font-weight: 600; color: #00a9f4\">+<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:3.64078%;top:24.43366%;width:92.47573%;height:69.90291%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0\" class=\"mask\" id=\"el-6fd24329-8c74-4191-8a50-5bdc779f8eff\">\n<p class=\"fill\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.647249em;line-height:1.2;text-align:left;padding:0% 0%;color:#000000\"><span style=\"font-weight: 600; color: #fff\">Todo conte\u00fado que n\u00e3o&nbsp;for lucrativo, n\u00e3o gerar relacionamento e n\u00e3o tiver import\u00e2ncia editorial&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 600; color: #00a9f4\">Corte-o!<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saiba como reduzir o volume de publica\u00e7\u00f5es e aumentar as convers\u00f5es do seu site. Saiba como identificar os conte\u00fados mais rent\u00e1veis para o neg\u00f3cio.<\/p>\n","protected":false},"author":3,"featured_media":10663,"template":"","meta":{"web_stories_publisher_logo":10773,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-10695","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Menos conte\u00fado = mais convers\u00e3o<\/title>\n<meta name=\"description\" content=\"Saiba como reduzir o volume de publica\u00e7\u00f5es e aumentar as convers\u00f5es do seu site. 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