{"id":12557,"date":"2020-05-29T19:20:57","date_gmt":"2020-05-29T22:20:57","guid":{"rendered":"https:\/\/dilmarames.com\/google-page-experience-ux-as-a-ranking-factor\/"},"modified":"2023-04-07T17:49:39","modified_gmt":"2023-04-07T20:49:39","slug":"google-page-experience-ux-as-a-ranking-factor","status":"publish","type":"post","link":"https:\/\/dilmarames.com\/en\/google-page-experience-ux-as-a-ranking-factor\/","title":{"rendered":"Google Page Experience: UX as a ranking factor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Google Page Experience. What is it? Where do you live? What do you feed on?<\/strong><\/p>\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Index<\/h2><ul><li><a href=\"#h-o-que-e-page-experience\" data-level=\"2\">What is page experience?<\/a><\/li><li><a href=\"#h-o-que-sao-core-web-vitals\" data-level=\"2\">What are Core Web Vitals?  <\/a><ul><li><a href=\"#h-largest-contentful-paint-lcp\" data-level=\"3\">Largest Contentful Paint (LCP)<\/a><\/li><li><a href=\"#h-first-input-delay-fid\" data-level=\"3\">First Input Delay (FID)<\/a><\/li><li><a href=\"#h-cumulative-layout-shift-cls\" data-level=\"3\">Cumulative Layout Shift (CLS)<\/a><\/li><\/ul><\/li><li><a href=\"#h-fatores-de-page-experience\" data-level=\"2\">Page experience factors<\/a><\/li><li><a href=\"#h-cumulative-layout-shift-cls-1\" data-level=\"2\">Cumulative Layout Shift (CLS)<\/a><\/li><li><a href=\"#h-prepare-se-para-esta-atualizacao\" data-level=\"2\">Get ready for this update<\/a><\/li><li><a href=\"#h-testando-a-experiencia-na-pagina\" data-level=\"2\">Testing the experience on the page<\/a><\/li><li><a href=\"#h-deve-me-preocupar-com-essa-atualizacao\" data-level=\"2\">Should I be concerned about this update?<\/a><\/li><li><a href=\"#h-conteudo-ainda-e-o-fator-mais-importante\" data-level=\"2\">Content is still the most important factor<\/a><\/li><li><a href=\"#h-top-stories-e-google-page-experience\" data-level=\"2\">Top Stories and Google Page Experience<\/a><\/li><li><a href=\"#h-amp-e-google-page-experience\" data-level=\"2\">AMP and Google Page Experience<\/a><\/li><li><a href=\"#h-concluindo\" data-level=\"2\">In conclusion<\/a><\/li><\/ul><\/div>\n\n<p class=\"wp-block-paragraph\">Those who know me know that I am not the kind of SEO professional who is glutted with Google updates. I have colleagues in my profession who get closer to a bypass with each update.<\/p>\n\n<p class=\"wp-block-paragraph\">My SEO motto has always been: <strong>deliver relevant, quality content to your target audience<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">By doing this, you won&#8217;t have to worry about every algorithm update. The most that can happen is a small oscillation in traffic.<\/p>\n\n<p class=\"wp-block-paragraph\">Still, I write this article to reinforce a <a rel=\"noreferrer noopener\" href=\"https:\/\/webmasters.googleblog.com\/2020\/05\/evaluating-page-experience.html\" target=\"_blank\">recent announcement<\/a> by Google about including user experience indicators in its algorithm.  <\/p>\n\n<p class=\"wp-block-paragraph\">This is <strong>Google Page Experience<\/strong>, designed to judge pages based on how users perceive the experience of interacting with them. This means that if Google thinks that users of your site will have a bad experience on your pages, it may not rank them as well as it does now.  <\/p>\n\n<p class=\"leia-tambem wp-block-paragraph\">Read also: <a href=\"https:\/\/dilmarames.com\/en\/google-updates-and-seo-professionals\/\">Google updates and SEO professionals<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-page-experience\">What is page experience?<\/h2>\n\n<p class=\"wp-block-paragraph\">Google has an area with detailed documentation about the <a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/search\/docs\/guides\/page-experience\" target=\"_blank\">experience criteria on the page<\/a>. In short, these metrics aim to understand how a user will perceive the experience of a specific page.  <\/p>\n\n<p class=\"wp-block-paragraph\">Some items that are taken into consideration in page experience:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>if the page loads quickly;<\/li>\n\n\n\n<li>the compatibility with mobile devices;<\/li>\n\n\n\n<li>if the page runs under HTTPS;<\/li>\n\n\n\n<li>whether intrusive advertisements are present;<\/li>\n\n\n\n<li>if the content &#8220;jumps&#8221; (oscillates) as the page loads.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The on-page experience is composed of existing Google ranking factors (including mobile optimization, <a href=\"https:\/\/searchengineland.com\/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904\" target=\"_blank\" rel=\"noreferrer noopener\">Page Speed Update<\/a>, <a href=\"https:\/\/searchengineland.com\/google-starts-giving-ranking-boost-secure-httpsssl-sites-199446\" target=\"_blank\" rel=\"noreferrer noopener\">HTTPS ranking boost<\/a>, <a href=\"https:\/\/searchengineland.com\/interstitialgeddon-google-warns-will-crack-intrusive-interstitials-next-january-257252\" target=\"_blank\" rel=\"noreferrer noopener\">intrusive interstitial penalty<\/a>, <a href=\"https:\/\/searchengineland.com\/google-safe-browsing-repeat-offenders-will-get-30-day-time-262796\" target=\"_blank\" rel=\"noreferrer noopener\">safe browsing penalty<\/a>) while refining speed and usability metrics. These refinements are in what Google calls <strong>Core Web Vitals<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-sao-core-web-vitals\">What are Core Web Vitals?  <\/h2>\n\n<p class=\"wp-block-paragraph\">Core Web Vitals include real user-centric metrics that provide scores to pages based on <strong>load time<\/strong>, <strong>interactivity<\/strong>, and <strong>stability of the content<\/strong> as it loads.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-largest-contentful-paint-lcp\">Largest Contentful Paint (LCP)<\/h3>\n\n<p class=\"wp-block-paragraph\">The <a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/lcp\/\" target=\"_blank\">Largest Contentful Paint (LCP)<\/a> measures the <strong>loading performance<\/strong>. To provide a good user experience, the <strong>LCP should occur within 2.5 seconds<\/strong> after the page starts loading.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/core-web-vitals-lcp-1.svg\" alt=\"Largest Content Paint (LCP)\" class=\"wp-image-10606\" width=\"680\" height=\"170\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-first-input-delay-fid\">First Input Delay (FID)<\/h3>\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/fid\/\" target=\"_blank\">First Input Delay (FID)<\/a> measures <strong>interactivity<\/strong>. To provide a good user experience, pages should have a <strong>FID of less than 100 milliseconds<\/strong>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/core-web-vitals-fid-1.svg\" alt=\"First Input Delay (FID)\" class=\"wp-image-10607\" width=\"680\" height=\"170\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-cumulative-layout-shift-cls\">Cumulative Layout Shift (CLS)<\/h3>\n\n<p class=\"wp-block-paragraph\">The <a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/cls\/\" target=\"_blank\">Cumulative Layout Shift (CLS)<\/a> measures <strong>visual stability<\/strong>. To provide a good user experience, pages should maintain a <strong>CLS of less than 0.1<\/strong>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/core-web-vitals-cls-1.svg\" alt=\"Cumulative Layout Shift (CLS)\" class=\"wp-image-10608\" width=\"680\" height=\"170\"\/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Google has said that page experience specifically is not a ranking, but each element has its own weights and ranks in Google&#8217;s overall ranking algorithm. Grouping we have:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"784\" height=\"441\" src=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/search-page-experience-784x441.jpg\" alt=\"Search Page Experience\" class=\"wp-image-10605\" srcset=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/search-page-experience-784x441.jpg 784w, https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/search-page-experience-300x169.jpg 300w, https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/search-page-experience-840x473.jpg 840w, https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/search-page-experience.jpg 960w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/webmasters.googleblog.com\/2020\/05\/evaluating-page-experience.html\" target=\"_blank\" rel=\"noreferrer noopener\">Webmasters Central Blog<\/a><\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-fatores-de-page-experience\">Page experience factors<\/h2>\n\n<p class=\"wp-block-paragraph\">I have already highlighted the Core Web Vitals factors above but below is a summary with all the on-page experience factors:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/lcp\/\" target=\"_blank\">\n  <strong>Largest Contentful Paint (LCP)<\/strong>\n<\/a>measures the loading performance. To provide a good user experience, sites should strive for the <a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/lcp\/#what-is-a-good-lcp-score\" target=\"_blank\">LCP to occur within the first 2.5 seconds<\/a> after the page starts loading.<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/fid\/\" target=\"_blank\">\n  <strong>First Input Delay (FID)<\/strong>\n<\/a>measures the interactivity. To provide a good user experience, sites should have a <a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/fid\/#what-is-a-good-fid-score\" target=\"_blank\">FID of less than 100 milliseconds<\/a>.<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/cls\/\" target=\"_blank\">\n  <strong>Cumulative Layout Shift (CLS)<\/strong>\n<\/a>measures visual stability. To provide a good user experience, sites should have a <a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/cls\/#what-is-a-good-cls-score\" target=\"_blank\">CLS<\/a> score of <a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/cls\/#what-is-a-good-cls-score\" target=\"_blank\">less than 0.1<\/a>.<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/searchengineland.com\/library\/google\/google-mobile-friendly-update\" target=\"_blank\">\n  <strong>Mobile-Friendly<\/strong>\n<\/a>: the page must be compatible with mobile devices. Make sure your pages are mobile-friendly with the <a rel=\"noreferrer noopener\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">mobile device compatibility test<\/a>.<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/searchengineland.com\/google-safe-browsing-repeat-offenders-will-get-30-day-time-262796\" target=\"_blank\">\n  <strong>Safe browsing<\/strong>\n<\/a>: the page does not contain malicious or deceptive content. Check if your site has any safe navigation problems in the <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/webmasters\/answer\/9044101\" target=\"_blank\">security problem report<\/a>.<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/searchengineland.com\/google-starts-giving-ranking-boost-secure-httpsssl-sites-199446\" target=\"_blank\">\n  <strong>HTTPS<\/strong>\n<\/a>: the page is served over HTTPS. Make sure your site connection is secure. Also check that there are no mixed content issues (safe and unsafe) on the pages.<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/searchengineland.com\/interstitialgeddon-google-warns-will-crack-intrusive-interstitials-next-january-257252\" target=\"_blank\">\n  <strong>Intrusive Interstitials<\/strong>\n<\/a>: page content is easily accessible to the user, without intrusive popups or banners. <a rel=\"noreferrer noopener\" href=\"https:\/\/webmasters.googleblog.com\/2016\/08\/helping-users-easily-access-content-on.html\" target=\"_blank\">Learn how interstitials can make content less accessible<\/a>.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-cumulative-layout-shift-cls-1\">Cumulative Layout Shift (CLS)<\/h2>\n\n<p class=\"wp-block-paragraph\">The highlight of this Google ad was the <strong>new metric that analyzes whether the page is stable when loaded<\/strong> (i.e., do the images, content, and buttons move around the page as the page loads or is the page fixed). In short, it <strong>analyzes whether the page layout is changed<\/strong>, resulting in a bad user experience. Google shared a GIF exemplifying this:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"429\" src=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/Cumulative-Layout-Shift-CLS.gif\" alt=\"Cumulative Layout Shift (CLS)\" class=\"wp-image-10609\"\/><figcaption class=\"wp-element-caption\">Cumulative Layout Shift (CLS)<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-prepare-se-para-esta-atualizacao\">Get ready for this update<\/h2>\n\n<p class=\"wp-block-paragraph\">This update will not be released this year, <strong>only in 2021<\/strong>. Google has promised to give a warning six months before the launch. This time should be enough, if you do not yet have an optimized site, to make the necessary adjustments.<\/p>\n\n<p class=\"wp-block-paragraph\">You can already prepare for all these changes with the tools listed above. You can also use the new Core Web Vitals report in Google Search Console to see how your pages are doing:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"324\" height=\"314\" src=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/core-web-vitals-google-search-console.jpg\" alt=\"Core Web Vitals in Google Search Console\" class=\"wp-image-10610\" srcset=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/core-web-vitals-google-search-console.jpg 324w, https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/core-web-vitals-google-search-console-300x291.jpg 300w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><figcaption class=\"wp-element-caption\">Google Search Console Core Web Vitals Report<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-testando-a-experiencia-na-pagina\">Testing the experience on the page<\/h2>\n\n<p class=\"wp-block-paragraph\">To test how well your pages are performing on page experience items and Core Web Vitals I suggest using the following tools:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/measure\/\" target=\"_blank\">\n  <strong>web.dev<\/strong>\n<\/a>: does an analysis using <a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\/\" target=\"_blank\">Lighthouse<\/a> but does not require the installation of the extension.<\/li>\n\n\n\n<li><strong>Developer Console<\/strong>: open the developer console in Chrome and go to &#8220;Lighthouse&#8221;. Then click to generate the report and wait for the result.<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/github.com\/GoogleChrome\/web-vitals-extension\" target=\"_blank\">\n  <strong>Web Vitals Chrome Extension (alpha)<\/strong>\n<\/a>: this extension is very good. It is still in alpha and takes a little work to install. Download the <a rel=\"noreferrer noopener\" href=\"https:\/\/github.com\/googlechrome\/web-vitals-extension\/archive\/master.zip\" target=\"_blank\">extension from GitHub<\/a>, unzip the file, and upload it to Chrome (in extensions and using developer mode).  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Testing the <a rel=\"noreferrer noopener\" href=\"https:\/\/dilmarames.com\/en\/\" target=\"_blank\">home of<\/a> this speaker&#8217;s site:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"724\" height=\"441\" src=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/teste-web-dev-dilmarames-724x441.jpg\" alt=\"Test dilmarames.com web.dev\" class=\"wp-image-10612\" srcset=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/teste-web-dev-dilmarames-724x441.jpg 724w, https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/teste-web-dev-dilmarames-300x183.jpg 300w, https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/teste-web-dev-dilmarames-840x512.jpg 840w, https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/teste-web-dev-dilmarames.jpg 1265w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><figcaption class=\"wp-element-caption\">Test dilmarames.com web.dev<\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">If you like to use Data Studio there is also a new template for the Chrome UX Report<a rel=\"noreferrer noopener\" href=\"https:\/\/datastudio.google.com\/u\/0\/reporting\/bbc5698d-57bb-4969-9e07-68810b9fa348\" target=\"_blank\">(CrUX Dashboard v2<\/a>). It is a good starting point if you don&#8217;t want anything too customized but still very complete. Make a copy, connect your database, and voil\u00e0!<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"840\" height=\"406\" src=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/crux-dashboard-v2-840x406.jpg\" alt=\"Chrome User Experience Report v2 - Data Studio\" class=\"wp-image-10611\" srcset=\"https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/crux-dashboard-v2-840x406.jpg 840w, https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/crux-dashboard-v2-300x145.jpg 300w, https:\/\/dilmarames.com\/wp-content\/uploads\/2020\/05\/crux-dashboard-v2.jpg 1693w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\">Chrome User Experience Report v2 &#8211; Data Studio<\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-deve-me-preocupar-com-essa-atualizacao\">Should I be concerned about this update?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Yes. For the right reasons.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Worrying only because it is an algorithm update and not doing anything about it is a problem. Note that<strong> this update aims to give your user a better experience<\/strong>. If Google has this concern, I think the <strong>least you can do for your user is to offer a site with fast and secure navigation<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-conteudo-ainda-e-o-fator-mais-importante\">Content is still the most important factor<\/h2>\n\n<p class=\"wp-block-paragraph\">Google has made it clear that great content will still rank high in search, even if the page has a detracted experience (bold highlight is mine):<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">While all of the components of page experience are important, we will prioritize pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn&#8217;t override having great, relevant content. However, <strong>in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search.<\/strong><\/p>\n<\/blockquote>\n\n<p class=\"leia-tambem wp-block-paragraph\">Read also: <a href=\"https:\/\/dilmarames.com\/en\/seo-conteudo-2\/\">Content SEO: Optimizing Content for Search<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-top-stories-e-google-page-experience\">Top Stories and Google Page Experience<\/h2>\n\n<p class=\"wp-block-paragraph\">Google also announced that AMP will soon no longer be mandatory for display in Top Stories. With the release of the on-page experience ranking factors, <strong>these will serve as eligibility for Top Stories<\/strong>. <strong>Any page will be<\/strong> eligible for Top Stories.<\/p>\n\n<p class=\"wp-block-paragraph\">As before, pages must meet Google News content policies to be eligible. Site owners who currently publish pages as AMP, or with an AMP version, will see no change (AMP version will remain linked to Top Stories).<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-amp-e-google-page-experience\">AMP and Google Page Experience<\/h2>\n\n<p class=\"wp-block-paragraph\">AMP will continue to appear in Google&#8217;s mobile search results if you have AMP pages. That&#8217;s not changing, but what is changing is that <strong>now your AMP pages will compete with other pages in<\/strong> Google&#8217;s <strong>Top Stories section<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">If you have AMP, the good news is that <strong>most AMP pages do well in terms of on-page experience metrics<\/strong>. This does not mean that all AMP pages will appear in Top Stories, but AMP is designed in a way to help with this.<\/p>\n\n<p class=\"wp-block-paragraph\">Google on mobile will use page experience metrics from your AMP content. Since Google displays AMP pages on mobile, if you have an AMP version of your page, <strong>Google will use the AMP page experience metrics for scoring purposes<\/strong>. <strong>It is what Google serves the user that will be judged by the ranking<\/strong>.<\/p>\n\n<p class=\"pro-tip wp-block-paragraph\">Make sure your AMP pages are optimized and correct any errors noted in the AMP report in Google Search Console.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-concluindo\">In conclusion<\/h2>\n\n<p class=\"wp-block-paragraph\">Google has announced a set of new ranking factors under the name page experience. This means that we have until 2021 to prepare for this update.  <\/p>\n\n<p class=\"wp-block-paragraph\">Use the tools Google offers and those mentioned in this article to prepare your site and your customers&#8217; sites for this update.  <\/p>\n\n<p class=\"wp-block-paragraph\">If you already use AMP pages, chances are good that you are already achieving the score needed for a good ranking. In this case keep an eye on the content.<\/p>\n\n<p class=\"wp-block-paragraph\">If you are in need of <a href=\"https:\/\/dilmarames.com\/consultoria-seo\/\">SEO consulting<\/a>, <a href=\"https:\/\/dilmarames.com\/contato\/\">please contact<\/a> us.<\/p>\n\n<p class=\"wp-block-paragraph\">Continue reading: <a href=\"https:\/\/dilmarames.com\/en\/seo-for-copywriters-the-complete-copywriter-figure\/\">SEO for copywriters &#8211; the &#8220;complete copywriter&#8221; figure<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Page Experience. What is it? Where do you live? What do you feed on? Learn more about this Google algorithm update.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[3633,3648],"class_list":["post-12557","post","type-post","status-publish","format-standard","hentry","category-seo","tag-technical-seo","tag-user-experience-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Page Experience: UX as a ranking factor<\/title>\n<meta name=\"description\" content=\"Google Page Experience. What is it? 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