Learn how to structure your site, perform keyword research, and write good content. Content SEO acts directly on the quality of what is delivered to the visitor.
Understand how search engines work and why it is so important to use writing techniques focused on the user experience.
Happy reading!
10 SEO tactics for publishers to increase their audience. SEO tips for newspapers, blogs, and other media vehicles.
In this article you will see why it is important to invest in SEO and how to calculate SEO ROI. Here is how to calculate the value of organic traffic.
Here are some of the most frequent objections to SEO and how to answer them. Learn how to sell SEO in an ethical way.
Learn how to use relevant tags to organize your site and provide a better experience for your visitors. See more about tags!
Learn about some topics to be evaluated when prioritizing content production in your SEO strategy.
Quality content is a key aspect of every SEO strategy. But what does it mean for a content to have quality?
See how to combine your SEO and PPC tactics to get better search results.
A reflection on objectivity and journalistic perspective in covering stories. More relevant content for the readers and for the vehicles.
In the last ten years we have seen several updates from Google in its search algorithms. Learn how to handle these updates.
Learn about 6 mistakes in website structure and how to avoid them. The structure of the site is very important for the user and for SEO. Learn more.
The alt and title attributes of images are important for search engine optimization and also to “explain” what the image is about. Learn how to choose the right alt tag for your site’s images.
In this article, I will explain why you should not keep all old content on your site and what to do with each type of content.
