Get more visitors by being on the 1st page of search engines. Convert visitors into customers and improve your results.
SEO Consulting
Search Engine Optimization
Focus your SEO efforts on keywords and positioning and you risk losing the SEO forest for the trees. Search tells a story: about your brand, your offering, and your reputation.
Search engines put users in control of how they search, learn, and buy. Therein lies the opportunity and the challenge. Become a relevant and informative source for users and potential customers will quickly find and trust you (maybe even love you). Mismanage your SEO and you will become an irritant, or worse, invisible.
Holistic SEO
SEO throws up new technical challenges all the time, from algorithm changes to the impact of voice and AR / VR. A good SEO consultant or agency naturally lives and breathes the technical stuff.
Rankings are important, but SEO is not just what ranks where. It is organic marketing. It’s about how content, user experience, and media win and combine to make your brand detectable and appealing to your audience. This kind of holistic thinking requires not a technician, but a partner – which is exactly what I strive to be.
My SEO Process
If I’m building your site, rest assured: technical optimization – title tags, redirects, structured data, all the good stuff – is built into the process.
When you work with me, I think about the technician, but I also think beyond him. Clients can and do lead me to perform SEO audits, and I am always happy to help uncover the fixes that can create an advantage in the rankings. However, I like to think that my true value comes from being an organic marketing partner.
The SEO strategy I adopt can be part of a fully integrated digital marketing strategy or a more channel-specific effort (depending on your needs) and will define the benchmarks that will help measure success.
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