Every SEO strategy is focused on classifying a website in the best possible searches. To do this, we all try to unlock the secrets of Google's algorithm. That's basically what SEO is all about. The factors in Google's algorithm can be divided into two categories, which will determine the ranking of your site: on-page factors and off-page factors. In this article I will bring you 10 important items of on-page SEO.
What is on-page SEO?
On-page SEO factors are linked to the elements of your website. Among the on-page SEO factors we can highlight the quality of the code, content, layout, usability, images, structured data markup, etc.
The on-page SEO factors are the elements that you have the most control within an SEO strategy. You can control the technical and content aspects of your website, right? If you create an incredible website, it will definitely start to rank higher. The focus on on-page SEO will also increase the likelihood that your off-page SEO strategy will be successful. Building links with a bad website is a very difficult task. No one wants to link to poorly written or boring articles.
Here is a list of 10 important on-page SEO items that you should pay attention to:
- Tag Title
- Meta Description
- Image optimization
- User eXperience
- Structured data markup
- Site structure
- Site speed
EAT (Expertise, Authoritativeness, Trustworthiness)
Expertise, authority and reliability. This concept is part of Google's guidelines and is probably a relevant ranking factor within Google's algorithm.
In short it is the following: produce good content. Google has always valued relevant content and is doing this now more than ever.
There is a clear relationship between EAT and good search positions. Show knowledge, be relevant and trustworthy and your site will most likely receive points in this regard. Simply producing content is not enough. Remember that you are writing content for people and therefore, this content must be of high quality, substantial and relevant.
Read too: "The definitive guide to content SEO“
The title tag is an HTML tag that exists at the head of each page of your website. It offers a first look at what is covered on your page.
It is highlighted on the search engine results pages (usually used as the clickable link) and in the browser window. The title tag alone has little impact on organic rankings and is therefore often ignored. However, a missing, duplicate or poorly written title tag can negatively impact your SEO results. Be sure to optimize this valuable element on your pages.
Read too: "SEO tips for news”
Along with the title tag it is possibly one of the oldest factors of on-page SEO. A meta description is a meta tag that provides a description of what the page is about. Usually the meta description is displayed in the SERPs below the title tag.
Although Google claims that the meta description does not help rank pages, there is clear evidence of its indirect contributions to this:
- increase in click-through rates per search (CTR);
- improves the perception of quality of the result;
- improves the perception of what your site has to offer as a whole.
Read too: "How to create the right meta description“
Do you want your site to perform well in searches? Write compelling headlines that entice visitors to visit your site.
Finding a headline for an article or news may seem easy but a big headline can be the difference between a click and an impression. Again the CTR factor present. So, write headlines strategically.
Your calls should spark the reader's interest and stand out in search results. They must prompt the user to click and continue to read its contents.
Headings are HTML elements (h1-h6) used to identify and differentiate titles and subtitles from the rest of your content.
These header tags, as they can also be called, have had greater relevance in the past but continue to serve to optimize a website especially for the user experience.
They allow the content to be quickly scanned by the visitor making reading much more enjoyable. In addition, they provide context about what is covered in your content.
Read too: "Headings and SEO“
Adding images to your content is a way to make it much more appealing and enjoyable. However, not all images are the same or offer the same benefit. Some images can compromise the performance of the site and penalize you in searches.
Optimizing images will bring considerable SEO benefits to your website. Some of these benefits are:
- improve the user experience;
- speed up page loading times;
- appear in Google's image search.
Images should not be just a decorative element, without function. They should highlight the content and for that, remember to use descriptive titles and the tag
Users need to understand your site easily.
They should be able to find what they want in the blink of an eye. They should know where to click and how to navigate your site. And it must be fast! A beautifully designed website is cool, but you should definitely make creating an easy-to-use website a priority!
Engaging users is one of the biggest challenges of a website. To increase user engagement, focus on things like site speed, user experience, content optimization, and more.
Read too: "6 website structure errors and how to avoid them“
Structured data markup
Structured data is data added to your site to make it easier to understand search engines. The main search engines, Google, Bing, Yandex and Yahoo, collectively developed a vocabulary (Schema.org) to achieve a shared language that allows them to gain a better understanding of the sites.
If you use structured data to mark products, analyzes, events or recipes, search engines like Google can collect this data and present it in an enhanced way. If you want advanced results, like snippets, interactive results for mobile devices, voice-activated actions, or a listing on the knowledge graph, need to tag your pages with structured data.
If implemented correctly, search engines can use the structured data applied to better understand the content of your page. As a result, your site may appear better in search results, for example, in the form of advanced results, such as rich snippets or rich cards.
It’s important to note that featured snippets have a much higher clickthrough rate on organic search than standard view. Therefore, always aim for these snippets through the use of structured data.
Just as important as writing relevant content is organizing it so that the user can easily find what they are looking for.
True or false? The more pages you have for a given keyword, the more likely you are to rank for that keyword.
Targeting a specific term on multiple pages can cause what we call “keyword cannibalization”, which has some potentially disastrous consequences for your SEO.
When you have multiple pages ranked for the same keyword, you are actually competing with yourself. It is important to identify whether keyword cannibalization exists on your site and resolve it immediately.
Read too: "Old content on the site, update or delete?“
Read too: "Using tags to organize your site“
Possibly the most explicit ranking factor and the highest agreement among SEOs worldwide. Increasingly, sites with low performance are being penalized with a decrease in their search positioning.
A slow website can damage the entire browsing experience of the visitor and consequently affect their engagement with it. Realize that this factor is directly related to other on-page SEO factors, especially the user experience.
If you want to better position your business on search engines, contact and we'll talk about both on-page and off-page optimization for your site.
Keep reading: "Google Page Experience: UX as a ranking factor“
Keep reading: "Google updates and SEO professionals“